
Understanding the initial "Why"
I help people build things, but they rarely define what problem they’re solving. Once I know what and who I’m solving it for, everything gets much much easier.

Understanding the business goal
It's not just about make things look good, every project has a business goal, whether it's profit, reach, or recognition. That goal needs to be clear.

Iterative designs
Using mood boards, wireframes, style guides, and design reviews, I refine the look and feel step by step until the client is happy (within reason!).

Collaborative implementation
Skipping working with the implementation team is a mistake, I want to make sure my designs are actually doable. A great design means nothing if it can’t be built!